SPODEAL CONNECT

LENA,
Intelligence and digital
asset management

Asset management model
CONSULTING + TECHNOLOGY + SOLUTIONS

SPORTS RIGHTS
Asset management model through a digital platform that maximizes the return
on investment for the company, at the ECONOMIC, BRAND and INNOVATION level

WHAT WE DO

BRAND SPONSORSHIP PORTAL

ASSET DIGITAL LIBRARY

With descriptions
and indicators for each of them

RATING

To value the assets of the sponsorships
and classifying them between media,
nonbusiness and direct business vs. indirect

PROPOSAL OF NEW ASSETS

Or elimination of current assets that do not align with the strategy decided with the client

OPTIMIZE
INVESTMENT

Each asset or group of assets will be activated and used in one way or another by all departments of the company

BUSINESS GENERATION

Prioritize the assets that generate most business, to promote greater synergies of sponsorship with the rights holders