Part of the team’s decisions and unique experiences, thanks to fan tokens

Socios.com, after its arrival in Spain, decided to work with an agency that could support them in the different partnerships they had, both with clubs and with LaLiga. And yes, the agency they were looking for was us.

Supporting the partnerships department and communication and media, we worked on a strategy to activate Partners’ sponsorship with LaLiga.

As one of the partnerhsips that did not issue fan tokens, it was a much more tactical activation that sought to create educational content and bring the token concept closer to the general public.

Working with influencers, ambassadors and different personalities linked to LaLiga, we carried out different activations that allowed us to raise awareness of the brand and its main objective.