Sound mind, sound body

ASICS assigned us a mission: to brainstorm different event concepts that would allow the running community to try out and test their latest shoe models, thereby creating a brand experience that would position ASICS at the top of consumers’ minds.

During our partnership with the brand, our team has organized various events that have impacted thousands of consumers. From customized product trials on a touring English bus to celebrations on special days like International Women’s Day, as well as brand activations at ASICS-sponsored major running events. We have maintained a partnership relationship for many years that have helped us promote the idea of «Anima Sana in Corpore Sano» – a healthy mind in a healthy body.