From vision to action: a clear and executable roadmap
The mission
Spodeal was entrusted to lead the Club’s strategic transformation, aligning its structure, vision, and operations for sustainable growth.
The idea
To professionalize the organization through a realistic and ambitious plan focused on performance, sustainability, and impact—on and off the pitch.
Client
Cruz Azul Fútbol Club
What we have done
Strategic plan, structure redesign, key area definition, interviews, insights analysis, KPI framework, project prioritization, and execution roadmap.