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THE CLIENT

Cruz Azul FC

From vision to action: a clear and executable roadmap

What we have done

Strategic plan, structure redesign, key area definition, interviews, insights analysis, KPI framework, project prioritization, and execution roadmap.

The mission

Spodeal was entrusted to lead the Club’s strategic transformation, aligning its structure, vision, and operations for sustainable growth.

The idea

To professionalize the organization through a realistic and ambitious plan focused on performance, sustainability, and impact—on and off the pitch.