Skip to content

About us

We’re driven by people and powered by technology

At Spodeal, we turn strategy into precision execution — unlocking smarter deals, scalable opportunities, and deeper audience connections. Our team blends insider experience with marketing acumen, global perspective, and sharp operational skills. We don’t just understand the sports industry — we help shape its future.

That’s the Spodeal difference: clarity in vision, agility in action, and passion in every move.

Vision

Vision

We aim to leave a legacy by actively contributing to the professionalization of the sports ecosystem, creating opportunities, and fostering innovation.
All this is driven by a sense of pride and belonging, through an expert, committed, and inspiring team.

Mission

Mission

We drive efficiency and evolution in the sports business, placing people, technology, and projects—interpreted through our values—at the heart of everything we do. We support sports properties and brands on their growth journey with rigor, passion, and a truly meaningful impact.

Vision

Vision

We aim to leave a legacy by actively contributing to the professionalization of the sports ecosystem, creating opportunities, and fostering innovation.

All this is driven by a deep sense of pride and belonging, through an expert, committed, and inspiring team.

Mission

Mission

Our mission is to unlock the power of sport as a platform for connection and growth.

At Spodeal, we drive efficiency and evolution in the sports business, placing people, technology, and projects—interpreted through our values—at the heart of everything we do.

We support sports properties and brands on their growth journey with rigor, passion, and a truly meaningful impact.

Our values

01 Trust
We are the 12th player. The Spodeal Factor isn't just support. It's tangible impact. We create confidence and elevate performance.
02 Experience
On the field, a player improves exponentially when surrounded by better teammates. At Spodeal, we are a team committed to knowledge transfer.
03 Bravery
We believe in anticipating, in changing and breaking the rhythm to create economic and emotional impact. We inspire movement both on and off the field. We never wait for the pass—we make it happen. We are present in every opportunity.
04 Consistency
What doesn't change, no matter what. It doesn't aim to leave a mark… it will create a legacy.

Our values

01 Trust
We are the 12th player. The Spodeal Factor isn't just support. It's tangible impact. We create confidence and elevate performance.
02 Experience
On the field, a player improves exponentially when surrounded by better teammates. At Spodeal, we are a team committed to knowledge transfer.
03 Bravery
We believe in anticipating, in changing and breaking the rhythm to create economic and emotional impact. We inspire movement both on and off the field. We never wait for the pass—we make it happen. We are present in every opportunity.
04 Consistency
What doesn't change, no matter what. It doesn't aim to leave a mark… it will create a legacy.

Our team

“Prefiero ganar por 5-4 que por 1-0”
Johan Cruyff

Joan Carles Raventós

Co-CEO & Partner

“Prefiero ganar por 5-4 que por 1-0”
Johan Cruyff

Jordi Camps

Co-CEO & Partner

“Prefiero ganar por 5-4 que por 1-0”
Johan Cruyff

Carles Martín

Director of Global Sports Practices

Blanca Herrero

Director of Partnership Activation

“Prefiero ganar por 5-4 que por 1-0”
Johan Cruyff

Albert Dalmau

Global Growth Director

Marc Masagué

Global Business Development Director

Jaume Graells

Global Partnerships Director

Ángela Lozano

Head of Partnership Activation

Sergi Besa

Head of Business Intelligence

Laura Romero

Office Manager

Cristina Martí

Partnership Activation Manager

Judit Tena

Senior Key Account Manager

Andrea Sanchez

Key Account Manager

Oriol Bellver

Key Account Manager

Adrián del Olmo

Accountant

Marta Rived

Creative Manager

Max Albert Sala

Global Partnerships Coordinator

Anna Soler

Key Account Coordinator

Aureli Cortada

Growth & Sports Coordinator

Albert Majó

Partnerships Department Intern

Bruno Mariné

Partnership Activation Intern

Juan Rosales

Social Media Intern
DO YOU
WANT TO
JOIN US?


    Write Spodeal in the field.