MUSA: The mascot of «LA ROJA»
The mission
Artero, a leading company in pet grooming products, entrusted us with a mission. To support them in negotiating their partnership with the RFEF and the subsequent activation of it, giving visibility to the animals and making them the center of communication during the partnership.
The idea
This project was a very special project divided into different phases that we led from our agency. First, we strategically analyzed the Artero brand, its objectives, its values, its way of communicating. After the analysis, we had the idea of creating the figure of the «mascot» of the Spanish National Football Team. This led us to negotiate a partnership between Artero and the RFEF, in which we also took care of all the strategic activation of the agreement.
Client
What we have done
Industry Insights, Benchmarks and best practices, Sports Marketing Strategy, Creative concept and storytelling, Activation plan, Implementation, Branded content, Hospitality Management, Digital and SoMe Campaigns.
