A global partnership to help families and children achieve their dreams
The mission
Nestle Milo entrusted Up2You to organise all the experiences around its partnership with FC Barcelona. Experiences that involved different countries and different guests, most of them children with a great illusion: to meet their idols and to be able to enjoy an FC Barcelona match in person.
The idea
With the brand’s objectives in mind, different programmes were created so that different countries, especially in Southeast Asia, could live a unique experience around FC Barcelona.
We organised the Milo Ultimate Experience, with the presence of more than 150 children from 15 different countries.
We carried out virtual Meet and Greet actions, in which 10 lucky people were able to meet their idols.
We involved FC Barcelona legends in order to carry out clinics with children and families.
Undoubtedly a partnership with a great emotional component that we were delighted to activate.
Client
What we have done
Activation plan, Logistics, Implementation, Branded content, Hospitality Management, Digital & SoMe Campaigns.
