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About us

We’re driven by people and powered by technology

At Spodeal, we turn strategy into precision execution — unlocking smarter deals, scalable opportunities, and deeper audience connections. Our team blends insider experience with marketing acumen, global perspective, and sharp operational skills. We don’t just understand the sports industry — we help shape its future.

That’s the Spodeal difference: clarity in vision, agility in action, and passion in every move.

Vision

We aim to leave a legacy by actively contributing to the professionalization of the sports ecosystem, creating opportunities, and fostering innovation. All this is driven by a sense of pride and belonging, through an expert, committed, and inspiring team.

Mission

Our mission is to unlock the power of sport as a platform for connection and growth. At Spodeal, we drive efficiency and the evolution ​of the sports business, placing people, technology, and projects understood through our values at the core of everything we do. We support sports properties and brands in their growth journey with rigor, passion, and meaningful impact.

Our values

TRUST
We are the 12th player. The Spodeal Factor isn’t just support. It’s tangible impact. We create confidence and elevate performance.

EXPERIENCE
On the field, a player improves exponentially when surrounded by better teammates. At Spodeal, we’re a team of committed knowledge transfers.

BRAVERY
We believe in anticipation in changing and breaking the rhythm to create both economic and emotional impact. We inspire movement on and off the field. Never waiting for the pass. Showing up at every opportunity.

CONSISTENCY
What doesn’t change no matter what happens. Not aiming to leave a mark, it will leave a legacy.

Our team

«Prefiero ganar por 5-4 que por 1-0»
Johan Cruyff

Joan Carles Raventós

Co-CEO & Partner

«Prefiero ganar por 5-4 que por 1-0»
Johan Cruyff

Jordi Camps

Co-CEO & Partner

«Prefiero ganar por 5-4 que por 1-0»
Johan Cruyff

Carles Martín

Director of Global Sports Practices

Blanca Herrero

Director of Partnership Activation

«Prefiero ganar por 5-4 que por 1-0»
Johan Cruyff

Albert Dalmau

Global Growth Director

Marc Masagué

Global Business Development Director

Jaume Graells

Global Partnerships Director

Jose Ortega

Americas Director

Laura Romero

Office Manager

Sergi Besa

Head of Business Intelligence

Ángela Lozano

Head of Partnership Activation

Cristina Martí

Partnership Activation Manager

Judit Tena

Senior Key Account Manager

Andrea Sanchez

Key Account Manager

Sandra Balari

Event Coordinator

Oriol Bellver

Key Account Coordinator

Carlos Valenzuela

Key Account Coordinator

Adrián del Olmo

Accountant

Marta Rived

Creative Manager
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