Activating partnerships with Spain’s top two clubs

Audi was one of the longest-standing sponsors of both FC Barcelona and Real Madrid, and after winning an agency competition with brands and emotions, in which both companies invested a lot of time and dedication, the brand hired us to manage the 360º of its partnerships with both clubs.

After understanding the brand’s needs and preparing dedicated teams for each of the partnerships, we got down to work.

We carried out strategic activation plans for each of the two teams, and developed actions of all kinds, always focused on achieving strategic objectives.

Car deliveries, recording sessions with players, organisation of the Audi Junior Cup, actions with influencers, product placement in the most important matches of the season, ticketing management, fleet management… without a doubt a project in which we put ourselves behind the wheel of two partnerships with great visibility in the media and with great demands.

The results speak for themselves, having achieved unique, viral campaigns that have helped to achieve objectives.