Blaugranes al vent

To fly, to travel, to discover, to dream… great passions for many, including us. Working for Vueling, with whom we share origins in Barcelona, has always been one of our goals. In this case, having them trust us to support them in making their recent partnership with FC Barcelona a reality is a great pride.

We have provided support to Vueling in the negotiation of their partnership with FC Barcelona Femení, exchanging insights with the club and supporting the brand to have the best possible proposal aligned with their strategy. In parallel, we have defined the umbrella concept that will encompass the sponsorship communication and have developed an activation plan that will soon begin to have visibility in different formats.

Vueling entrusted Spodeal with the recruitment of a brand ambassador who embodies its values, elevates the brand (even further), and aligns with its partnership strategy.

After receiving the brand’s briefing, we identified Aitana Bonmatí as a strong potential ambassador and developed a proposal aligned with Vueling’s brand strategy, enabling the airline to associate itself with the best football player in the world.

Spodeal has led the activation of the partnership, creating valuable content and serving as the main point of contact between the brand and the ambassador.