Creating a better tomorrow through sports

Insurance is an intangible product that many people do not value until they need it. To give visibility to its inclusive and diverse brand positioning, Allianz commissioned us to activate its sponsorships with FC Barcelona and LaLiga, covering all the brand presence in the football territory in Spain.

We carry out an initial activation plan, taking into account the brand’s strategy and positioning, and the short-, medium- and long-term objectives. From here, our creative department thought of different actions that could highlight values such as inclusivity or diversity, concluding in actions that have had a great virality in social networks and that have meant unique experiences for many people.

Among the various brands with sponsorships across different territories is Allianz (Football, Motorsport, Running…). This particularity allowed us to work jointly with two of the sports properties sponsored by Allianz — in this case, Marc Márquez and FC Barcelona.

The result couldn’t have been better: during a brand activation, the players of Barça Genuine (wearing Allianz-branded shirts) had to guess who was hiding behind a backdrop, using clues given by the hidden person. It was a great surprise for everyone when Marc Márquez stepped out from behind the backdrop, creating smiles and unforgettable moments that the Barça Genuine players will surely remember.