Spodeal delivers DAZN’s FIFA Club World Cup ambassadors strategy
The mission
Spodeal brought on Luis Suárez and Edinson Cavani as ambassadors for DAZN’s FIFA Club World Cup campaign, leading the negotiation and activation of both athletes with the goal of strengthening the brand’s presence and positioning throughout the tournament.
The idea
We managed the end-to-end coordination of all campaign communications across the official channels of both players, ensuring consistency, reach, and global visibility. The strategy allowed DAZN to achieve significant impact in the lead-up to the tournament, which will be broadcast free-to-air on the platform.
Client
What we have done
Spodeal secured Luis Suárez and Edinson Cavani as ambassadors for DAZN’s FIFA Club World Cup campaign, leading the negotiation and activation of both athletes. We also managed the end-to-end coordination of all campaign communications across their official social media channels, providing the brand un gran impacto y reach en los momentos previos al campeonato, que, se emitirá, en formato free-to-air en la plataforma.
