Aitana Bonmatí. Connecting with a champion

Vueling entrusted us with the mission of finding a brand ambassador who would embody its values, further elevate its brand visibility, and seamlessly align with its partnership strategy. They were looking for a world-class figure to represent the values of perseverance, leadership, and connection.

Upon receiving the brand’s briefing, we identified Aitana Bonmatí as the ideal candidate to become the ambassador. We crafted a proposal that not only matched Vueling’s strategy but also enabled them to partner with the world’s top female footballer. At Spodeal, we led the partnership activation, created valuable content, and served as the key liaison between the brand and the ambassador to ensure a smooth and successful collaboration.