Aitana Bonmatí. Connecting with a champion

Vueling entrusted us with identifying an athlete who could embody its brand values and elevate its positioning through a strategic athlete endorsement partnership.

The goal was to find a world-class figure capable of representing leadership, perseverance and connection, while strengthening the brand’s visibility and communication.

After analysing the brand’s positioning and objectives, we identified Aitana Bonmatí as the ideal ambassador. We designed a strategic proposal that aligned both the brand and the athlete, enabling Vueling to partner with one of the most recognized football players globally.

Spodeal led the full ambassador activation, including content creation, campaign execution and ongoing relationship management between the brand and the athlete. The result was a high-impact athlete sponsorship strategy that strengthened brand positioning and created meaningful connections with audiences.