The era of icons begins now
The mission
We love cruises, and when Royal Caribbean asked us to help them activate their main sponsor agreement with Inter Miami CF, we didn’t hesitate to say yes. With Messi as captain of the ship, the opportunities to elevate the brand are endless.
The idea
Provide 360º support to Royal Caribbean in the activation of the agreement with IMCF.
We have been involved as part of their team to carry out the integral development of the Fan Zones during match days, to carry out fan engagement experiences (both physical and digital) and to support the activation of all the different assets included in their contract with the club (Visibility, Experiences, Business…).
Client
What we have done
Creative concept and storytelling, Activation plan, Implementation, Branded content, Hospitality Management, Digital and SoMe Campaigns
