Crypto meets football with Bitget

What we have done

We secured and activated Bitget’s first major sports sponsorship, establishing the brand as a regional partner of LaLiga. The project included talent collaboration with top players such as Raphinha, alongside a mix of digital and on-ground activation campaigns.

The mission

Bitget relied on Spodeal to structure its entry into the sports ecosystem through a strategic football sponsorship. After aligning on objectives and brand positioning, we acted as facilitators to design and negotiate a partnership with LaLiga across key target markets.

The idea

Our approach was to combine a strong sports partnership strategy with a high-impact activation plan.

Once the agreement was signed, Spodeal led the full sponsorship activation, supporting the brand across both digital and physical channels. This included:

● Talent integration (Raphinha)

● Regional campaign execution

● Digital content strategy

● On-ground activations

The result was a scalable sports marketing campaign that positioned Bitget within the football ecosystem and connected the brand with new audiences globally.

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