Taking people to new horizons

OK Mobility had a clear mission, that sponsorship would accompany its rapid growth and international expansion plan. That’s why they trusted us, to advise and help them on this promising path with global reach.

We love our relationship with OK Mobility, as we accompany them all the way to a balanced and strategically sound partnerships strategy. Up2You is in charge of prospecting, negotiating, and closing new sponsorships for the brand and also of the activations of the different partnerships that the brand already has in its portfolio, including those with RCD Mallorca, Deportivo Alavés, Mallorca 312, Vuelta a Andalucía, and the Real Federación Española de Natación, among others. Furthermore, we have collaborated with all their sports-related brand ambassadors such as Carvajal, Pedri, and many more.

Since early 2024, Spodeal has been the exclusive sponsorship agency for OK Mobility. Working closely with their marketing and brand department, we have expanded their ambassador portfolio by signing Jennifer Hermoso, Athenea del Castillo, Cata Coll, and Abdon Prats, while also securing the contract renewals of Dani Carvajal and Pedri.

To complete the 360° approach that Spodeal offers its clients, we have also led the activation of these ambassadors — creating content plans, organizing events featuring their presence, and launching online giveaways with signed merchandise.