Taking people to new horizons

What we have done

Starting in early 2024, Spodeal has been the exclusive sponsorship and sports talent management partner for OK Mobility. Working closely with their marketing and brand teams, we have expanded their ambassador portfolio by signing top-tier athletes such as Jennifer Hermoso, Athenea del Castillo, Cata Coll and Abdon Prats, while also managing contract renewals for key figures like Dani Carvajal and Pedri.

The mission

Our mission was to develop a scalable athlete endorsement program that would strengthen OK Mobility’s brand positioning through strategic partnerships with elite athletes. The goal was not only to increase visibility, but to create meaningful connections with audiences through authentic storytelling and ambassador activation.

The idea

Our approach was to build a 360º brand ambassador strategy, acting as an extension of OK Mobility’s internal team. We identified the right talent aligned with the brand’s values and designed a multi-layered activation plan.

This included:

● Content creation strategies

● Event organization with athletes

● Digital campaigns and giveaways

● Long-term athlete sponsorship activation

The result was a consistent and scalable sports influencer marketing ecosystem, generating authentic engagement and strengthening the emotional connection between the brand and its audience.

← Previous Cupra

All projects

Next → Gatorade