One week of pure motorsports passion
The mission
The F1 arrived in Barcelona, bringing with it the passion of the fans. The Circuit de Catalunya wanted to offer motor enthusiasts a Fan Village with activities for all kinds of audiences the week before the event, and for this reason, they hired our services. Gas!!!
The idea
After defining the space and managing permits with the Barcelona City Council, we got down to work to produce various activities related to the world of motorsport that could appeal to different types of audiences. Families with children, motor and speed enthusiasts, tourists visiting the city…
The more than 20 different activities organized in the Fan Village of the Barcelona F1 GP coexisted with visits from top-level figures such as Carlos Sainz, Pedro de la Rosa or Marc Gené.
Client
What we have done
Creative concept and storytelling, Activation plan, Implementation.
