Winning with spanish football passion
The mission
BWIN, the betting company present on the jersey of Real Madrid during the Galacticos era, disappeared from football after its sponsorship with “los blancos”. Our mission: to ensure the brand’s visibility again in Spanish football, 2 years after its last contract.
The idea
We were tasked with creating a strategic market penetration plan in the sports industry in Spain, specifically through top-tier football teams. After benchmarking and operational analytics, a successful negotiation was conducted with Atlético de Madrid, Valencia CF, Villarreal CF, and Sevilla FC. With BWIN back in football again, our second task was to activate these contracts, impacting their target audience and carrying out hospitality actions with their top clients.
Client
What we have done
Industry Insights, Benchmarks and best practices, Sports Marketing Strategy, Creative concept and storytelling, Activation plan, Implementation, Branded content, Hospitality Management, Digital and SoMe Campaigns.
