Driving the international growth of Baskonia and Alavés

To develop and manage the international expansion of Baskonia and Alavés’ football academy and residence, strengthening the educational and sports offering while driving global student recruitment.

From defining the organizational structure and commercial strategy to managing contacts, partnerships, and communications, leading the project’s international expansion to attract talent, create sustainable revenue, and reinforce the global presence of the Baskonia and Alavés brands.