Global Reach Through Andrés Iniesta
The mission
Melbet tasked Spodeal with finding a world-renowned brand ambassador in order to run campaigns aimed at attracting potential customers and associating its image with that of a well-known footballer.
Spodeal took part in the negotiation between Melbet and Andrés Iniesta, who ultimately became the ambassador for the betting company.
Once the contract was negotiated and signed, Spodeal has acted as the activation agency, providing support and serving as the main point of contact between the brand and the player.
Client
MELBET
What we have done
Spodeal facilitated the deal between MELBET and Andrés Iniesta, then executed the full campaign—from activation to digital content—bringing emotion and prestige to the brand.
