Global reach through Andrés Iniesta

Melbet tasked Spodeal with finding a world-renowned brand ambassador in order to run campaigns aimed at attracting potential customers and associating its image with that of a well-known footballer.

Spodeal took part in the negotiation between Melbet and Andrés Iniesta, who ultimately became the ambassador for the betting company.

Once the contract was negotiated and signed, Spodeal has acted as the activation agency, providing support and serving as the main point of contact between the brand and the player.

Spodeal participated in the negotiation between Melbet and Andrés Iniesta, who ultimately became the brand’s global ambassador. After the agreement was signed, Spodeal took on the role of activation agency, managing the relationship between the brand and the player to ensure a consistent, high-quality campaign execution aligned with Melbet’s image and objectives.