Steven Gerrard Joins 78win
The mission
78win, a betting company established in Asia, was looking for a brand ambassador and turned to Spodeal to find a world-renowned talent to lead its brand campaigns.
With this briefing, Spodeal acted as the facilitator of the agreement between 78win and Steven Gerrard, Liverpool FC legend, who became the brand’s ambassador.
Subsequently, Spodeal has been responsible for activating the agreement—managing the photo and video shoots, creating an online content calendar, and serving as the main point of contact between the brand and the player.
Client
78win
What we have done
We found the perfect ambassador in Steven Gerrard to front 78win’s expansion in Asia. Spodeal managed the full activation, blending football legacy with betting industry growth.