Steven Gerrard joins 78win

78win, a betting company established in Asia, was looking for a brand ambassador and turned to Spodeal to find a world-renowned talent to lead its brand campaigns.

With this briefing, Spodeal acted as the facilitator of the agreement between 78win and Steven Gerrard, Liverpool FC legend, who became the brand’s ambassador.

Subsequently, Spodeal has been responsible for activating the agreement—managing the photo and video shoots, creating an online content calendar, and serving as the main point of contact between the brand and the player.

The proposal was to find an iconic ambassador who embodied the values of leadership and victory, connecting with football culture and supporting 78win’s growth in key markets. Steven Gerrard, a Liverpool FC legend, took on that symbolic role, while Spodeal managed the activation of the agreement through content production, campaign planning, and operational coordination between both parties.