THE CLIENT
OK Mobility
Ok Mobility. Taking players to new horizons
What we have done
Starting in early 2024, Spodeal has been the exclusive sponsorship agency for OK Mobility. Working hand-in-hand with their marketing and brand department, we’ve expanded their roster of ambassadors by signing Jennifer Hermoso, Athenea del Castillo, Cata Coll, and Abdon Prats, while also securing contract renewals for Dani Carvajal and Pedri.
The mission
To complete the 360 approach that Spodeal offers its clients, we’ve also led the activation of these ambassadors. This has included creating content plans, organizing events with their presence, and running online giveaways featuring signed merchandise.
The idea
Our strategic idea was to create a holistic partnership model. We would serve as an extension of OK Mobility’s marketing team to identify and secure talent that aligns with their brand values. The program was designed to go beyond simple endorsements, focusing on a multi-faceted activation approach that would generate authentic content and create memorable experiences for customers and fans alike.
