The era of icons begins now
The mission
At Spodeal, we love cruises and sports marketing, so when Royal Caribbean asked us to activate their main sponsorship agreement with Inter Miami CF, we enthusiastically said yes. In this exciting project, titled ‘The Era of Icons Begins Now’, we are helping elevate the Royal Caribbean brand through iconic sports sponsorships, with Lionel Messi as the captain leading the way. Discover how this collaboration opens endless opportunities to connect with passionate fans worldwide.
The idea
We provide comprehensive 360º support to Royal Caribbean in activating their strategic sponsorship agreement with Inter Miami CF. As an integral part of their team, we manage the full development of Fan Zones on match days, delivering engaging fan experiences both onsite and digitally. Our work supports all activation assets included in the contract—brand visibility, immersive experiences, and business opportunities—ensuring maximum impact in this sports marketing partnership.
Client
What we have done
Our expertise covers creative concept development and compelling storytelling, strategic activation planning, seamless implementation, and branded content creation. Additionally, we manage hospitality services and execute targeted digital and social media (SoMe) campaigns to maximize brand engagement and sponsorship effectiveness in this iconic project.
