Urban style in freestyle leagues

JD Sports has partnered with Spodeal as its activation agency for the collaboration between the leading retailer in sports and urban fashion and Urban Roosters, the rap league present in over 10 countries. Spodeal has been responsible for activating the brand at various FMS Spain events, engaging with a loyal fanbase and bringing them closer to the league’s top talents through unique experiences.

The project focused on coordinating and activating the sponsorship between LaLiga and Red Bull across Spain’s urban freestyle leagues, ensuring strong brand presence, local culture integration, and genuine connection with the street football community.