THE CLIENT
JD sports
Urban style in freestyle leagues
What we have done
We activated JD Sports’ partnership with FMS España, creating unique fan experiences at rap battles. Spodeal merged urban culture with brand identity through live events.
The mission
JD Sports has partnered with Spodeal as its activation agency for the collaboration between the leading retailer in sports and urban fashion and Urban Roosters, the rap league present in over 10 countries. Spodeal has been responsible for activating the brand at various FMS Spain events, engaging with a loyal fanbase and bringing them closer to the league’s top talents through unique experiences.
The idea
The project focused on coordinating and activating the sponsorship between LaLiga and Red Bull across Spain’s urban freestyle leagues, ensuring strong brand presence, local culture integration, and genuine connection with the street football community.
