Gatorade, fuelling the Athletes
The mission
Gatorade’s agreements with its ambassadors have allowed us to be part of campaigns with athletes of the caliber of Lionel Messi, Erling Haland, Rodri Hernández, Vinicius Junior, Fernando Torres, and James Rodriguez, who have solidified Gatorade as the leading energy drink in the global market.
The idea
The core idea was to act as a seamless support system for Gatorade’s high-profile brand ambassador campaigns. By handling the logistical and operational details—such as product delivery and location scouting—we enabled Gatorade’s marketing team to focus entirely on the creative and strategic aspects of their shoots. This support was key to bringing their campaigns to life with world-class athletes and reinforcing their brand as the leader in sports performance.
Client
What we have done
Gatorade has enlisted Spodeal for support on various actions the brand has carried out with its ambassadors. We have undertaken various tasks, such as sending products and equipment for shoots, as well as scouting suitable locations.
