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Crypto meets football with Bitget

The mission

Bitget relied on Spodeal to sign its first major sponsorship deal. After several planning meetings and gaining a clear understanding of the brand’s objectives and strategy, Spodeal acted as a facilitator to help Bitget become the new regional sponsor of LaLiga, covering various regions of interest to the brand as part of the agreement.

Once the contract was signed between both parties, Spodeal has served as the activation agency, supporting the brand in all its actions—both physical and digital—and featuring talents such as Raphinha, winger for FC Barcelona.

 

The idea

We brought Bitget into the sports spotlight by securing and activating a high-impact sponsorship with LaLiga. The campaign blended top-tier football talent with powerful digital and on-ground actions across key regions.

THE CLIENT

Bitget

WHAT WE HAVE DONE

01. We secured Bitget’s regional sponsorship with LaLiga and activated the agreement.

02. We onboarded Raphinha as an ambassador and campaign face.

03. We rolled out initiatives across both physical (in-stadium activations) and digital channels (campaigns and audiovisual content).

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