THE CLIENT
Volkswagen
Driving football from the start
What we have done
01. Negotiation of the sponsorship agreement between Volkswagen and the MIC Football Tournament
02. Development of the creative sponsorship activation concept
03. Design of the content strategy under the Volkswagen brand umbrella
04. Coordination of brand presence throughout the tournament
05. Activation of branded experiences and touchpoints across the event
06. End-to-end management of partnership implementation
The mission
To secure and activate Volkswagen’s entry into the MIC Football Tournament, connecting the brand with emerging football talent in one of the world’s leading youth football platforms.
The idea
To turn the MIC into a living brand platform where Volkswagen does not just sponsor the tournament, but actively powers it including an integrated presence across the entire competition.
A partnership designed to elevate youth football into a future-facing narrative, where every match, story and moment is captured and amplified under the Volkswagen seal, positioning the brand as a key driver of talent development and football’s next generation.