THE CLIENT
Volkswagen
Volkswagen presents the LaLiga Kick-Off
What we have done
Led Volkswagen x LaLiga sponsorship deal.
Defined partnership framework & activation rights.
Managed ticketing for partnership program.
Supported activation strategy & execution.
Integrated brand experiences within LaLiga ecosystem.
The mission
To position Volkswagen as a strategic partner of LaLiga, building a strong, relevant and activation-driven sponsorship within the Spanish football ecosystem.
The idea
To turn the Volkswagen x LaLiga and Liga F partnership into a continuous activation platform where the brand goes beyond visibility and becomes part of the football experience itself.
A collaboration designed not only to sponsor, but to connect creating meaningful touchpoints with fans through key moments, exclusive access and experiential content linked to the competition.