THE CLIENT
Marlex
Job description: fan dream-makers
What we have done
Creative concept development for sponsorship activations
Fan zone design and execution
Half-time activation dynamics
Player activations and branded content creation
Design of ‘money can’t buy’ experiences for internal teams
Hospitality management and premium experiences
End-to-end production and coordination
The mission
To strengthen Marlex’s presence as sponsor of Girona FC by connecting its core territory, people, with the emotional power of football.
The idea
To turn sponsorship into a living platform of experiences where talent, growth, and teamwork (key Marlex values) come to life on and off the pitch.
From fan zones to half-time activations and player-led content, every touchpoint was designed to deepen the bond between brand and fans. At the same time, we translated that excitement into exclusive internal experiences, creating unforgettable ‘money can’t buy’ moments for Marlex teams like Great People Cup.